Fashion 50, The Millionaire Tastemakers Of TikTok, Instagram And YouTube

Fashion 50, The Millionaire Tastemakers Of TikTok, Instagram And YouTube


Fashion-savvy creators who shape the global tastes and trends across arts, style, and luxury goods.

Edited by Steffi Cao and Steven Bertoni


Over the past decade, digital fashionistas have gone from viral sensations to social media savants to chic powerbrokers. Today, fashion creators serve as global ambassadors for legendary labels and launch million-dollar brands of their own (think Emma Chamberlain, Bretman Rock, or the D’Amelios). Influencers are now sitting in the front row at couture shows and on the boards of iconic fashion brands.

Along the way, they’re turning their millions of passionate followers into millions in personal windfalls. “Creators have the ability to create immediate impact and drive sales for a product or a collection,” says Jack Ryan, a publicist for the fashion marketing agency Modeworld. “All while inspiring a new audience to engage and create conversations about the brand.” Brands have taken notice—in 2023, companies will invest an estimated $21 billion on influencer marketing, up from just $1.6 billion seven years ago, according to the social media research firm, Influencer Marketing Hub.

To spotlight the considerable clout of the most influential digital tastemakers, we partnered with creator marketing agency Influential, to build the Forbes Top Creators: Fashion 50 honoring the content creators who have made an impact in this space. These honorees have harnessed their combined 1.1 billion followers across TikTok, Instagram, YouTube, and other platforms to influence how the world shops and dresses—whether for success or excess.

1-10


No. 01

Emma Chamberlain

Total Followers: 28M

Avg. Engagement: 6.25%

Entrepreneurship Score: 4

Chamberlain has gone from sharing videos of her baking fails to become a smashing fashion success. The early YouTube pioneer has evolved into a formidable name in lifestyle and one of the first influencers to ink deals in the luxury space, starting with Louis Vuitton. The California native has since become an ambassador for Cartier and the youngest global face of Lancome. This year, she collaborated with Levi’s, Canon, and Aritzia, and continues to show her fashion chops as Vogue’s Met Gala red carpet host. Her podcast, “Anything Goes,” began an exclusive deal with Spotify in February, and her beverage company, Chamberlain Coffee, retails at Walmart and Sprouts.

No. 02

Nikkie de Jager

(NikkieTutorials)

Total Followers: 41M

Avg. Engagement: 2.80%

Entrepreneurship Score: 4

Dutch creator Nikkie de Jager-Drossaers launched her makeup YouTube channel in 2008 and has since amassed more followers than the entire population of the Netherlands itself. The star-studded guest roster on her channel includes Idris Elba, Lady Gaga, and Selena Gomez. De Jager locked in sponsorships with Anastasia Beverly Hills, Tommy Hilfiger, and Hugo Boss this year, in addition to dropping new products through her own beauty brand, Nimya. She’s made strides for transgender creators on screen, judging Belgium’s national selection for Eurovision and starring in her own reality competition show, Nikkie’s Make-Up Mansion.

No. 03

Chiara Ferragni

Total Followers: 36M

Avg. Engagement: 2.50%

Entrepreneurship Score: 4

The Italian creator has evolved from a blogger to a board member. Since launching the fashion blog “The Blonde Salad” back in 2009, Ferragni has vaulted to the top of the high-end fashion world. She’s a board member of the luxury company Tod’s Group and runs a brand of her own. Her self-titled company “Chiara Ferragni” recently hit a 75 million Euro valuation thanks to its trendy clothing, makeup, shoes, and eyewear.

No. 04

Charli D’Amelio

Total Followers: 213M

Avg. Engagement: 0.70%

Entrepreneurship Score: 4

D’Amelio, the most followed woman on TikTok, has used her massive popularity to become a fashion force. Her endorsement deals include Prada and Skims, the clothing line co-founded by Kim Kardashian. D’Amelio, 19, has launched personal brands too. Last year, she debuted her fragrance, Born Dreamer. Meanwhile, she and her sister Dixie (#14 on the Fashion 50) created Social Tourist, their clothing line with Hollister, which sells jeans and tops to Gen Z fans.

No. 05

Madison Beer

Total Followers: 62M

Avg. Engagement: 3.20%

Entrepreneurship Score: 3

Music, fashion, memoirs: Beer has vaulted from TikTok to the mainstream. In 2023, she released her second album “Silence Between Songs” and has roughly 15 million monthly listeners on Spotify. Also in 2023, the Long Island native released her book “The Half of It,” chronicling her mental health challenges, the pros and cons of living her life online, and her success in the music business. On the fashion side, she’s inked deals with Forever 21, Adidas, and Nars cosmetics.

No. 06

Zoe Sugg

(Zoella)

Total Followers: 14M

Avg. Engagement: 3.20%

Entrepreneurship Score: 3

One of the pioneers of the label “YouTube beauty guru,” Zoe Sugg, known online as Zoella, first opened her channel sixteen years ago to share her nighttime pamper routine and hairstyle tutorials. Since then, the English influencer has published a record-breaking debut novel and four subsequent books, launched several collaboration lines, a wholesale perfume and cosmetics company, and, most recently, announced her own social media editing apps, Filmm and Template. Sugg released a collection of jewelry with Carrie Elizabeth this year and has partnered with Marks & Spencer.

No. 07

Bretman Rock

Total Followers: 52M

Avg. Engagement: 3.40%

Entrepreneurship Score: 2

Bretman Rock Sacayanan Laforga first rose to fame on Vine in 2014 for his funny, memeable videos, and gained millions of dedicated followers through his equally infectiously funny YouTube makeup tutorials. The Hawaii-based Filipino American creator has gone on to reach new heights since branching beyond the “beauty guru” moniker, becoming the first gay man to cover Vogue Philippines and Playboy, and working with Nike, Balmain, Valentino, Crocs, Amazon, and Google. Rock released his first book, You’re That Bitch: And Other Lessons About Being Unapologetically Yourself, this February.

No. 08

Cindy Kimberly Rubira Adsuar

(Cindy Kimberly)

Total Followers: 9.50M

Avg. Engagement: 4.60%

Entrepreneurship Score: 3

It’s been eight years since Justin Bieber posted Cindy Kimberly’s photo on his Instagram, inciting a worldwide hunt for her identity. In that time, the Instagram Belieber fan account host and Tumblr personality has built her very own fandom. She’s starred on the covers of Sports Illustrated and Cosmopolitan and modeled for Mirror Palais, Yeezy, and Phillip Plein. The Spain-based star launched her own apparel line this year, LOBA by Cindy Kimberly, and also released lines with Slazenger Sport and MAC Cosmetics.

No. 09

Camila Coelho

Total Followers: 12.50M

Avg. Engagement: 1.50%

Entrepreneurship Score: 4

Since she began posting YouTube makeup tutorials in 2010, Coelho has transformed into a fashion entrepreneur, launching brands spanning clothing and beauty. Her clothing brand, Camila Coelho Collection, sells dresses, swimwear, and tops. The Brazilian native’s clean beauty company, Elaluz, offers sustainable bronzers, tanning creams, and lip balms.

No. 10

Sofia Richie

Total Followers: 14M

Avg. Engagement: 5.00%

Entrepreneurship Score: 2

Daughter of Lionel Richie and sister to reality star Nicole, Sofia Richie Grainge became a trending search term across social media for her “quiet luxury” style and effortlessly chic fashion looks, particularly for her widely-viewed wedding fashion. The content creator shares her lifestyle videos with over 14.3 million total followers and has locked in sponsorships with companies like Hourglass Cosmetics, Jo Malone Fragrances, and Google. Grainge covered Town & Country magazine this August.

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No. 11

Mikayla Nogueira

Total Followers: 17M

Avg. Engagement: 2.70%

Entrepreneurship Score: 2

The Massachusetts native has secured brand deals with Dime Eyewear, ELF Cosmetics, ROC Skincare, Amazon, TULA, Maybelline, and Medicube, thanks to her makeup videos that attract more than 17 million followers. Nogueira won the 2023 Streamy Award in the Beauty category.

No. 12

Patrick Starrr

Total Followers: 12M

Avg. Engagement: 1.40%

Entrepreneurship Score: 4

Since launching his YouTube channel in 2013, makeup artist Patrick Starrr has proven his influence in the beauty world. The Filipino-American creator launched his own cosmetics label, One/Size, in 2020. It currently retails at Sephora, selling everything from powders to eyeliners, and a setting spray which sold out after going viral as Beyoncé’s spray during the Renaissance tour. Starrr’s also served as a guest judge on Drag Race Philippines last year, a judge for Miss USA 2023, and has worked with Warner Bros., Benefit Cosmetics, and MAC Cosmetics.

No. 13

Devon Lee Carlson

Total Followers: 2.50M

Avg. Engagement: 5.00%

Entrepreneurship Score: 4

Co-founder of the social media-powered phone case, Wildflower Cases, Devon Lee Carlson first stumbled into viral fame when she and her younger sister, Sydney (#42), asked Miley Cyrus for a photo in a restaurant. Cyrus pointed out Carlson’s custom case, made by their mother, and tweeted about it. Since then, Wildflower Cases has released lines with influential creators like Nessa Barrett (#33), Bretman Rock (#7), and Emma Chamberlain (#1). Carlson herself has become the face of style, by making your phone case part of your outfit. She appeared in Charli XCX’s “Speed Drive” music video for the Barbie movie, modeled for Glossier, and advertised for Gucci.

No. 15

Dixie D’Amelio

Total Followers: 91M

Avg. Engagement: 0.40%

Entrepreneurship Score: 4

Valentino, Burberry, and Ralph Lauren are just some of the fashion partnerships that Dixie D’Amelio has scored on the strength of her 90 million-plus social media fans. In 2023, she debuted a shoe with Puma and launched D’Amelio Footwear with her sister Charli (#4 on the Fashion 50 list) under her family’s consumer product company, D’Amelio Brands.

No. 15

Matilda Djerf

Total Followers: 5M

Avg. Engagement: 5.60%

Entrepreneurship Score: 3

Searches for “matilda minions” on TikTok have reached over 4.2 billion views, cementing Instagram creator Matilda Djerf as a preeminent force in fashion this year. The Swedish it-girl has leveraged her enviable image to sell her own clothing designs through her brand, Djerf Avenue. This year, the brand hosted its first brick-and-mortar pop-up store in New York City, as well as an inaugural runway show for Fashion Week. GQ valued the brand at $34.5 million in May, and it has only continued to grow, paving the way for Djerf to collaborate on a line with hair accessory brand Emi Jay last year and cover Vogue Scandinavia this month.

No. 16

Dani Austin

Total Followers: 2.70M

Avg. Engagement: 4.00%

Entrepreneurship Score: 3

Austin, a Dallas-based lifestyle and fashion creator, has an engaged fanbase who follow her family-centric posts on TikTok and Instagram. She’s partnered with Tarte Cosmetics and makes the bulk of her revenue from her own brand, Divi, which produces scalp products to combat hair loss. Sold in Ulta Beauty stores nationwide, Divi, once a side hustle, has a $175 million valuation.

No. 17

Alix Earle

Total Followers: 8.50M

Avg. Engagement: 7.20%

Entrepreneurship Score: 2

Get famous with me. Earle, who graduated from the University of Miami in 2023, rocketed to social media fame with her funny and honest “Get Ready With Me” videos on TikTok and Instagram. Her loyal followers now rush to buy any beauty product she features, a phenomenon known as the “Alix Earle Effect”. That clout has helped her score deals with Benefit Cosmetics and L’Oréal. In September, she launched “Hot Mess,” her video podcast, on Alex Cooper’s Unwell network.

No. 18

Madeleine White

Total Followers: 8.50M

Avg. Engagement: 6.75%

Entrepreneurship Score: 2

If you’ve ever wondered how to recreate vintage Chanel looks at home, turn an old dress into a cardigan, or make your impulsively-purchased Las Vegas body chain look cute, please refer to Madeleine White. This English creator shows you how to get the most fun out of your clothes. She has blown up across TikTok, Instagram, and YouTube Reels for her inventive takes on getting dressed, leading to sponsorships from L’Occitane, Dior, and Hulu.

No. 19

Olivia Dunne

Total Followers: 12M

Avg. Engagement: 5.00%

Entrepreneurship Score: 2

Livvy Dunne is a student, All-American gymnast, and all-star pitch person. The Louisiana State University senior is the most-followed college athlete on social media. Brand partnerships have included Vuori and American Eagle. Her Livvy Fund raises money for fellow female NCAA athletes from both fans and brands. In 2023, she was the first college athlete to pose in the Sports Illustrated Swimsuit issue.”

No. 20

Addison Rae

Total Followers: 142M

Avg. Engagement: 0.80%

Entrepreneurship Score: 3

Rae danced her way to viral TikTok fame in 2019. She has scored a music deal with Sandlot and Atlantic Records. Her album “AR” debuted in August. This fall, she released her eponymous perfume brand, Addison Rae Fragrance. The Louisiana native has also signed endorsement deals with clothing companies that range from Givenchy to Hanes.

21-30


No. 21

Meredith Duxbury

Total Followers: 22M

Avg. Engagement: 1.40%

Entrepreneurship Score: 3

Meredith Duxbury’s viral ten-pump foundation hack caused a stir online last year, as the search for “Meredith Duxbury foundation” reached over 200 million searches on TikTok. This year, the creator capitalized on her TikTok stardom to work on all things lifestyle, releasing a line with Morphe, as well as partnering with Dolce & Gabbana, Charlotte Tilbury, L’Oreal, and more. She debuted on the runway for GCDS at Milan Fashion Week this year.

No. 22

Bella Poarch

Total Followers: 112M

Avg. Engagement: 0.65%

Entrepreneurship Score: 3

The Filipina-American Navy veteran has evolved from TikTok fame to a pop music and fashion star. In 2022, she released her first album, “Dolls.” In 2023, she partnered with luxury brands Miu Miu and Hugo Boss. Poarch also anchored Steve Madden’s fall campaign and modeled for Rihanna’s Savage X Fenty.

No. 23

Wisdom Kaye

Total Followers: 12M

Avg. Engagement: 2.00%

Entrepreneurship Score: 3

Creator Wisdom Kaye’s eye for high fashion has made him a TikTok sensation. The creator’s most viral videos showcase his spin on outfits inspired by pop culture, from Marvel characters to Teen Titans, Barbie, and SpongeBob SquarePants. Kaye has since moved into other aspects of the creative process, directing a sponsorship with Mercedes-Benz this year, and modeling in a campaign with eBay. He’s worked with Tiffany & Co., Google, and Sims this year, continuing to post his highly-produced, creative work across several platforms.

No. 24

Alisha Marie McDonal

Total Followers: 19.50M

Avg. Engagement: 0.20%

Entrepreneurship Score: 4

With over 15.3 million total followers, Alisha Marie McDonal, known as Alisha Marie online, has proven the longevity of a social media career. The lifestyle influencer first began posting vlogs and shopping hauls on YouTube in 2008, but now runs her clothing company, Parallel Apparel, hosts the podcast “Pretty Basic” with fellow longtime YouTuber Remi Ashten, and has collaborated with Macy’s, Living Proof, and BetterHelp.

No. 25

Leilani Green

Total Followers: 10M

Avg. Engagement: 3.00%

Entrepreneurship Score: 2

Makeup creator Leilani Green has been brokering deals of the future this year. As the influencer who created custom metaverse makeup looks with Urban Decay and Ulta, sold exclusively on Roblox, she was also one of the most prominent faces to cash in on Snapchat’s lucrative new creator program. Green continues to attract new viewers with her colorful, high-definition videos on her own channels and has secured yearlong ambassadorships with NYX Cosmetics and Real Techniques.

No. 26

Kirsten Titus

Total Followers: 10M

Avg. Engagement: 5.00%

Entrepreneurship Score: 1

TikTok creator Kirsten Titus first rose to prominence for a series of videos encompassing her authentic life: eating various exotic fruit and foods on her porch, vlogging mealtimes with her sister Erika (#39), and showing off their outfits of the day featuring the tagline, “fit check, with the sis check.” Since then, the Hawaii-born influencer has teamed up with the likes of Victoria’s Secret, Walmart, Taco Bell, and Neutrogena, and continues to share real moments like dealing with sewage gas, or acne struggles.

No. 27

Aureta Thomollari

(Aureta)

Total Followers: 0.80M

Avg. Engagement: 3.50%

Entrepreneurship Score: 4

Aureta Thomollari first moved to the US from Albania at the age of nine. After launching a jewelry store in Los Angeles, she began posting on Instagram to show off her ventures and the fruits of her entrepreneurship — luxurious jewelry, vacations, and her trademark maximalist fashion, always replete with a big set of sunglasses. Today, Thomollari is a partner in KAVIAR Restaurants, Casa Del Sol Tequila, and Huckleberry Jewelry. She sells hand-painted eyewear through her brand Grand Azur and has collaborated as a content creator with Lancome and Hugo Boss.

No. 28

Jia Song

Total Followers: 7M

Avg. Engagement: 7.40%

Entrepreneurship Score: 1

South Korean YouTube star Jia Song gained international fame for her appearance on the first season of Netflix’s reality show “Singles’ Inferno”, quickly becoming a fan favorite for her carefree attitude and covetable skincare, hair, and makeup routines. However, after a scandal revealed that some of her designer clothes were fake, Song took a break from the spotlight. Now, the beauty and lifestyle creator is back to posting and has collaborated with Don Julio, clothing brand Odd Player, and Gentle Monster.

No. 29

Amanda Diaz

Total Followers: 6M

Avg. Engagement: 4.70%

Entrepreneurship Score: 2

Amanda Diaz fled Cuba with her family at five years old and became political refugees in Miami. She eventually learned English by watching YouTube makeup tutorials. She began posting her own beauty videos on YouTube, and now shares her “get ready with me” vlogs in both English and Spanish. Diaz attended the White House last year with the Latinx advocacy nonprofit Poderistas and has partnered with L’Oreal, Ralph Lauren, and AT&T.

No. 30

Monet McMichael

Total Followers: 5M

Avg. Engagement: 13.00%

Entrepreneurship Score: 1

McMichael, a Rutgers Nursing School grad, has become a makeup maven with millions of loyal fans. The New Jersey native regularly interacts with 13% of her millions of followers as she shares beauty tips and real talk about life and relationships. She’s used her tight connection with fans to ink deals with Fresh Beauty and MAC Cosmetics.

31-40


No. 31

Alex Consani

Total Followers: 1.50M

Avg. Engagement: 21.50%

Entrepreneurship Score: 2

With her signature bleached hair and brows, 18-year-old Consani has captured the attention of the traditional fashion industry as a model — walking for the likes of Mugler, Ferragamo, Versace, Alexander McQueen, and Tom Ford — while also enrapturing Gen Z on TikTok with her hilarious, random monologues in the streets of New York. The transgender creator has continued to reach new heights, becoming a Victoria’s Secret Angel, and boasting the highest engagement rate on this list at nearly 22%.

No. 32

Bailey Sarian

Total Followers: 13M

Avg. Engagement: 0.50%

Entrepreneurship Score: 3

True crime and makeup tutorials are absolutely two genres that mix, as Bailey Sarian has proved since she first began her YouTube series “Murder, Mystery & Makeup.” Discussing unsolved cases while blending out eyeshadow became so successful that Sarian debuted her own podcast, as well as a second podcast and video series, Dark History, where the creator delves into the spookier history of everyday things like pesticides and marriage. Sarian has collaborated with Ipsy and hosts the Netflix YouTube series, Case Closed.

No. 33

Nessa Barrett

Total Followers: 37M

Avg. Engagement: 0.90%

Entrepreneurship Score: 2

In 2019, Barrett began posting TikTok videos of her dancing, lip-syncing, and later, singing. The latter resulted in a recording deal with Warner Records. The New Jersey native has since released two EPs, “Pretty Poison” and “Hell Is a Teenage Girl.” Her first studio album, “Young Forever,” dropped in 2022. The TikTok pop star currently has nearly 30 million followers across social media and more than 6 million monthly listeners on Spotify.

No. 34

Tessa Brooks

Total Followers: 31M

Avg. Engagement: 1.90%

Entrepreneurship Score: 1

Vlogger Tessa Brooks may have started out her career posting videos of her catching on fire or breaking into a ten million dollar house, but the creator now focuses more on the Instagrammable luxuries of fashion and lifestyle. The former member of Jake Paul’s Team 10 vlog squad has worked with Dolce & Gabbana, Ferragamo, and Alo Yoga over the past year.

No. 35

Amelie Zilber

Total Followers: 9.50M

Avg. Engagement: 2.40%

Entrepreneurship Score: 2

If you’ve ever wanted to stay up to date on the latest Supreme Court ruling or environmental justice movements, Amelie Zilber can tell you the details in the span of 60 seconds, while also showing you her outfit for her next event. The self-described creator covering “beauty and fashion with a socially conscious twist” has worked with Calvin Klein, Dior, and Ralph Lauren. Last year, Zilber joined the cast of Grown-ish, and began her first semester at Columbia University this fall.

No. 36

Desi Perkins

Total Followers: 8M

Avg. Engagement: 1.20%

Entrepreneurship Score: 3

With a reach of more than 8.2 million, YouTuber Desi Perkins shares details of her life, from cosmetics and fashion to motherhood and interior design. Perkins is currently the CEO of her eyewear brand Dezi and skincare label Dezi Skin, which launched in April 2021, and has teamed up with Target and Ulta this year.

No. 37

Chriselle Lim

Total Followers: 5M

Avg. Engagement: 0.90%

Entrepreneurship Score: 4

TikTok’s fan-appointed “rich mom” Chriselle Lim may have started out her creator career by blogging, but the fashionista has continued to keep her name in the mix by adapting her high-end tastes to new platforms. Lim’s takes on personal style and growth at all stages of life have led her to work with David Yurman, Lancome, and Clé de Peau Beauté. She founded childcare brand Bümo in 2019, and became the owner and creative director of fragrance brand Phlur in 2021.

No. 38

Erika Titus

Total Followers: 4.50M

Avg. Engagement: 6.30%

Entrepreneurship Score: 1

Erika Titus first rose to prominence alongside her older sister Kirsten Titus (#27), but has established her own presence since. The quick-talking creator emphasizes the life in lifestyle, sharing her lowest moments of anxiety, and her highest moments of joy, all while putting on makeup, choosing her outfits, or dyeing her hair. Titus has become an endorsement face for Too Faced Cosmetics, Forever 21, Hinge, Sony and more this year, while continuing to engage her audience with her most authentic thoughts, worries, and hopes across two accounts on TikTok.

No. 39

Shea Marie

Total Followers: 1.50M

Avg. Engagement: 3.00%

Entrepreneurship Score: 3

From running her own blog to launching two companies, stylist and influencer Shea Marie has made a name for herself in the lifestyle creator economy. Marie’s minimally chic looks carry through in her designs for the swimwear label, Same, as well as her skincare brand, The Feelist, which retails direct to consumer. The creator has partnered with L’Agence and Retrofete.

No. 40

Emily Oberg

Total Followers: 0.35M

Avg. Engagement: 2.50%

Entrepreneurship Score: 4

Emily Oberg’s inspiration for her athleisure label Sporty & Rich came from an Instagram account she ran at 20 years old, where she posted a mood board of aspirational lifestyle while working at Complex Magazine. Today, Sporty & Rich is valued at $50 million, with revenues projected to hit $25 million this year. The brand has released lines with Lacoste, Adidas, and Le Bristol Paris.

41-50


No. 41

Brittany Xavier

Total Followers: 8M

Avg. Engagement: 3.30%

Entrepreneurship Score: 1

Blogger turned TikTok star Brittany Xavier has seen all the changes of the creator economy, learning to capture the attention of even the youngest viewers with her style tips and tricks. Nowadays, she shares fashion advice and styling challenges as well as vlogs of her family, including her husband and two daughters. Xavier has worked with Tiffany & Co., Victoria’s Secret, and Amazon in the past year.

No. 42

Sydney Carlson

Total Followers: 1.50M

Avg. Engagement: 1.70%

Entrepreneurship Score: 4

The younger half of the sister duo with Devon Lee Carlson (#13), Sydney Carlson is the co-founder and designer for Wildflower Cases, in addition to her own career as a creator. Carlson continues to post her favorite at-home recipes and outfits while modeling for Alexander Wang, and partnering with Levi’s, Guess, and Vans. Beyond collaborating with influencers, Wildflower Cases has also released designs with brands like Sandy Liang, Marc Jacobs, and Frankie’s Bikinis.

No. 43

Hannah Harrell

Total Followers: 4M

Avg. Engagement: 5.20%

Entrepreneurship Score: 1

Hannah Harrell shows off her high-end taste in fashion across Instagram, YouTube, and TikTok — both the glamorous end product and the chaotic process of putting the look together. Harrell has worked with Revolve, Hugo Boss, Madewell, and Anthropologie this year and continues to go viral for her haywire “get ready with me” videos and her trademark monochromatic looks in black and white.

No. 44

Kennedy Eurich

Total Followers: 1.50M

Avg. Engagement: 10.00%

Entrepreneurship Score: 1

Lifestyle TikToker Kennedy Eurich blew up online during quarantine, but since then, the social media belle has expanded her 15-second clips into an endorsement empire. Her notable partnerships this year have included Urban Outfitters, Dr. Pepper, and Herbal Essences, and she released her own shoe with Steve Madden last September. Animals are a passion for the creator — Eurich announced her luxury pet brand, Love Mango, earlier this year, carrying lines of pet leashes, collars, and bandanas.

No. 45

Narins Beauty

Total Followers: 28M

Avg. Engagement: 0.90%

Entrepreneurship Score: 1

Showcasing her get-ready routines, makeup tutorials, and highly-produced sketches, Dubai and Sweden-based influencer Narins Beauty continues to attract a global audience across all social media platforms. The 23-year-old creator has worked with NYX Cosmetics, CeraVe, Huawei, and Maybelline.

No. 46

Haley Kalil

Total Followers: 10.50M

Avg. Engagement: 2.00%

Entrepreneurship Score: 1

Haley Kalil first rose to fame as Miss Minnesota USA 2010 and then as Sports Illustrated’s 2018 Swim Search. But the model and pageant queen now stays in the public eye as a social media personality through her relatable TikTok sketches, troll fan interactions, and funny takes on fashion and beauty today. Kalil works with brands like Celaya Tequila, Fabletics, and CeraVe. Kalil, who has degrees in biomedicine and psychology, also founded the Nerd Herd, an organization focused on empowering women in STEM.

No. 47

Aimee Song

Total Followers: 8M

Avg. Engagement: 0.75%

Entrepreneurship Score: 3

Song has gone from an old school blogger to brand boss. She has successfully adapted her blog “Song of Style” to the worlds of YouTube, Instagram, and TikTok. She has struck partnerships with Amazon Luxury, Victoria’s Secret, and Tiffany & Co. Meanwhile, the clothing brand, also called Song of Style, sells dresses, skirts, and cardigans on Revolve.

No. 48

Danielle Bernstein

Total Followers: 3M

Avg. Engagement: 0.30%

Entrepreneurship Score: 4

The blog and Instagram WeWoreWhat may have started out capturing street style, but Danielle Bernstein has since turned the name into a major fashion label. Her book, This Is Not A Fashion Story, was published in 2020. Bernstein faced backlash in 2021 for accusations of copying smaller designers, but remains the face of the brand’s marketing and overall brand. Last year, WeWoreWhat announced its own Visa rewards card program, though it closed in May. But the influencer continues to rake in cash with sponsored posts by CapCut and L’Agence.

No. 49

Michelle Choi

Total Followers: 2.50M

Avg. Engagement: 1.10%

Entrepreneurship Score: 3

Isolation looks so romantic when it’s through the lens of Michelle Choi, the YouTuber who pioneered the popular “living alone” vlog format. Choi’s soft and comforting vlogs, showing her going to the spa, cooking for one, or decorating her apartment, have earned her an audience of over 2.70 million total followers and led the creator to work with brands such as Love Bonito, Sulwhasoo, and Aurate. Choi launched her own brand, Little Puffy, in 2021, which sells everything from tote bags to trousers — all the essentials for living a life as chic and warm as Michelle Choi’s.

No. 50

Remi Bader

Total Followers: 3M

Avg. Engagement: 2.0%

Entrepreneurship Score: 3

Fashion creator and model Remi Bader pushes for plus-size representation in the world of high fashion. Her influential community of more than 3 million followers has helped Bader land partnerships with Victoria’s Secret PINK, Valentino, Stuart Weitzman, Amazon, and Good American. In 2022, she collaborated with e-commerce brand Revolve on a signature dress line—Remi x Revolve.


METHODOLOGY

Rankings are based on total reach, follower engagement and entrepreneurial ventures. Creator marketing firm, Influential, provided follower counts across social platforms and engagement rates. For the entrepreneur score, Forbes judged candidates on a one-to-four scale, ranging from those making most of their money from traditional advertising to folks building their own brands and services.


CREDITS

Edited by: Steffi Cao and Steven Bertoni

Editorial Operations: Justin Conklin

Creative Director: Alicia Hallett-Chan

Director of Photography: Robyn Selman

Art Direction: Fernando Capeto

Design: Philip Smith

Photo Research: Gail Toivanen

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