2023 Ikebukuro Shopping Guide: Must-Visit Stores and Deals for Smarter Shopping

2023 Ikebukuro Shopping Guide: Must-Visit Stores and Deals for Smarter Shopping

2023 Ikebukuro Shopping Guide: Must-Visit Stores and Deals for Smarter Shopping

Date published: 22 August 2023
Last updated: 21 September 2023

Along with Shinjuku and Shibuya, bustling Ikebukuro stands out as one of Tokyo’s most popular districts. The moment you step out of the station, you’re greeted by two retail giants: Tobu and Seibu Department Stores. Not to mention Sunshine City, home to well-known stores like the Pokémon Center and Disney Store. Even the popular electronics retailer, BicCamera, has an astounding five stores here, a testament to the incredible purchasing power of Ikebukuro’s crowds.

We’ve compiled an overview of shopping destinations, from Ikebukuro Station’s East Exit to Sunshine City and the West Exit area. We’ve also included handy tips and updated information for 2023. And don’t miss the discounts for BicCamera and Don Quijote waiting at the end of the article. So, let’s dive into Ikebukuro and make the most of your next Tokyo shopping spree!

(Image: PIXTA)

A Day Won’t Be Enough! Exploring One of Tokyo’s Liveliest Shopping Districts: Ikebukuro

A Day Won't Be Enough! Exploring One of Tokyo's Liveliest Shopping Districts: Ikebukuro

Served by JR, Tokyo Metro, Tobu Railway, and Seibu Railway, Ikebukuro Station is one of Tokyo’s busiest transit points, second only to Shinjuku and Shibuya in daily passenger traffic.

Just a 5-minute train ride from Shinjuku and around 15 to 20 minutes away from Shibuya, Ueno, and Tokyo Station, Ikebukuro’s strategic location makes it a convenient stop when heading to destinations like Kawagoe via the Tobu Railway or Saitama or Chichibu via the Seibu Railway. It’s a favored destination for tourists, and Tokyo-ites needing a shopping spree.

The station divides Ikebukuro into two main sections: the East and West Exit. In addition to standard Tokyo fashion hubs like PARCO and LUMINE, you’ll find department stores run by the railway companies – Seibu Department Store and Tobu Department Store.

Whether you’re after clothing, boutique brands, or souvenir shopping in the underground malls, you’re covered. Beloved Don Quijote has locations on both sides of Ikebukuro, and plenty of drugstores, like Matsumoto Kiyoshi, offer a wide selection of products.

Ikebukuro’s anime and subculture scene is thriving, too, with the largest anime merchandise chain in Japan, Animate, having its flagship store here. Alongside it are numerous theme stores to further enthrall anime fans.

When it comes to competition between large electronics retailers, aside from Akihabara, Ikebukuro has become quite the hotspot in recent years. BicCamera alone has five stores in the district, including an outlet-style store.

And with stores like Yamada Denki and Nojima, comparing prices for electronics is a breeze. Plus, coupons are waiting for you at the end of this article – keep reading to ensure you don’t miss out on the deals!

Exploring Ikebukuro’s Major Shopping Areas (East Exit / Around the East Exit / Higashi-Ikebukuro Station Area / West Exit)

1. Ikebukuro East Exit: International Boutiques, Popular Souvenirs, and Lifestyle Goods

(Image: PIXTA)

(Image: PIXTA)

Right at the Ikebukuro Station East Exit, you’ll find several malls and department stores, including the renowned Seibu Department Store. There’s also Ikebukuro PARCO and Ikebukuro P’PARCO, home to numerous subculture stores.

Seibu Department Store’s first floor houses international boutiques and cosmetics counters, featuring brands like LV, CHANEL, Estée Lauder, and Shiseido. On the basement floors, you’ll discover a food market with well-known souvenirs like Fukujuen tea and Bunmeido castella cakes. Floors 9 to 12 host the popular lifestyle goods store Loft, a favorite haunt for tourists.

Tips & Reminders for Shopping at Ikebukuro East Exit

  • The exits at the East Exit include JR’s East Exit and Seibu Railway’s Seibu East Exit. The JR East Exit is adjacent to Ikebukuro PARCO, while the Seibu East Exit connects directly to the Seibu Department Store.
  • You can transit from inside the station to the indoor facilities of the department stores without even stepping outside. If you’re eager to start shopping right away, you can head straight to Seibu Department Store.
  • The station is crowded, so be sure to orient yourself before moving around to avoid getting lost.
  • For those who enjoy ramen, Mutekiya is a popular choice. It’s just a 3-minute walk from the Seibu East Exit.

Recommended Shopping Centers & Stores at Ikebukuro East Exit

Ikebukuro East Exit: New Shopping Updates for 2023

Ikebukuro PARCO: Major Spring Store Additions

(Image: PR Times)

(Image: PR Times)

In 2022, Ikebukuro PARCO underwent renovations, and in March 2023, the main building welcomed several new stores. On the 6th floor, you’ll find INFOLENS GEEK SHOP. In this gaming-themed store, you can purchase merchandise from popular Western games like Apex Legends and Poppy Playtime, as well as products from Neon Genesis Evangelion. The 2nd floor hosts fashion and beauty brand stores like CONVERSE TOKYO and KO-GU Perfume. Other floors and restaurants also boast a fresh look, and exploring these new additions during your visit is highly recommended.

  • PARCO - Ikebukuro

    3.5 / 5

    • Address

      1-28-2, Minamiikebukuro, Toshima-ku, Tokyo, 171-8557
      View Map
    • Nearest Station

      Ikebukuro Station (JR Shonan Shinjuku Line / JR Yamanote Line / JR Saikyo Line / Tokyo Metro Marunouchi Line / Tokyo Metro Yurakucho Line / Tokyo Metro Fukutoshin Line / Seibu Ikebukuro Line / Tobu Tojo Line)
      1 minute on foot
    • Phone Number

2. Around Ikebukuro East Exit: Tokyo’s Electronics Retail Battle Zone, a Must-Visit for Gadget Enthusiasts

Sunshine 60 Street (Image: PIXTA)

Sunshine 60 Street (Image: PIXTA)

As you step out of Ikebukuro East Exit, you’re entering an area that’s a tourist favorite, especially due to the abundance of electronics retailers. There are four BicCamera stores, as well as the 7-story LABI1 from Yamada Denki, offering a wealth of options for convenient price comparisons. The BicCamera OUTLET is a must-visit for bargain hunters.

Just across from the Seibu East Exit, you’ll find Matsumoto Kiyoshi and Don Quijote. A 3-minute walk from the station leads you to Sunshine 60 Street, which connects to Sunshine City. Along this route, you’ll encounter a Sanrio store, ABC-MART, UNIQLO, and large drugstores, providing numerous shopping opportunities.

Tips & Reminders for Exploring the Ikebukuro East Exit Area

  • BicCamera Ikebukuro Main Store, BicCamera Ikebukuro Camera & Computer Pavilion, BicCamera Ikebukuro SELECT, and Yamada Denki LABI1 are closer to JR Ikebukuro East Exit.
  • BicCamera Ikebukuro SELECT, BICCAMERA OUTLET, Don Quijote, and Sunshine 60 Street are more conveniently accessible from the Seibu East Exit.
  • Tokyu Hands Ikebukuro Store in Sunshine 60 Street closed in October 2021. In its place, popular home goods brand NITORI Ikebukuro Sunshine 60 Street Store opened in November 2022.

Recommended Shopping Centers & Stores Around Ikebukuro East Exit

New Shopping Updates for 2023 Around Ikebukuro East Exit

Grand Opening of the Newly Renovated Animate Ikebukuro Main Store for its 40th Anniversary

(Image: PR Times)

(Image: PR Times)

Celebrating its 40th anniversary, the Animate Ikebukuro Main Store, Japan’s largest anime merchandise chain, has undergone a complete renovation. The grand reopening on March 16, 2023, saw the store’s original space doubled in size.

Notably, new additions include a cinema, event spaces, themed collaboration cafes, clothing stores, and more. This transformation catapults it into becoming the world’s largest Animate store. If you’re a fan of anime and all things “2D culture,” this is an absolute must-visit destination.

  • animate Ikebukuro Main Store


    • Address
      1-20-7 Higashi-Ikebukuro, Toshima-ku, Tokyo 170-0013
    • Hours: Weekdays 11:00 AM – 9:00 PM, Weekends and National Holidays: 10:00 AM – 8:00 PM

      Official website

3. Higashi-Ikebukuro Station Area: Sunshine City & Otome Road – A Must-Visit for Tourists

3. Higashi-Ikebukuro Station Area: Sunshine City & Otome Road - A Must-Visit for Tourists

Although the Higashi-Ikebukuro Station area might not be as familiar to visitors, as the Tokyo Metro Yurakucho Line services it, it’s just a 7-minute walk from the Ikebukuro East Exit.

However, when it comes to one of Ikebukuro’s iconic landmarks, Sunshine City, most are likely well-acquainted! Situated around a 6-minute walk from the station, Sunshine City has many stores ranging from clothing, shoes, and bags to everyday goods. Not to mention the presence of renowned outlets like the Disney Store, Sanrio shops, and the Pokémon Center. The complex also has restaurants, hotels, an aquarium, an observation deck, and an indoor theme park – more than enough to entertain you for an entire day!

Outside Sunshine City is a street known as “Otome Road” or “Maiden Road.” This strip is lined with shops related to anime, gaming, pop idols, cosplay, and more. The name “Otome Road” originally referred to its primary demographic of young women. Today, it’s a pop culture hub akin to Akihabara, attracting many tourists seeking to immerse themselves in geek culture.

Tips for Exploring the Higashi-Ikebukuro Station Area

  • Sunshine City is approximately a 6-minute walk from Higashi-Ikebukuro Station and about a 9-minute walk from Ikebukuro Station. If you’re arriving via Tokyo Metro and heading straight to Sunshine City without exploring the station, you can get off at Higashi-Ikebukuro Station.
  • For those walking from Ikebukuro Station to Sunshine City, using the underground passage in Sunshine 60 Street is more convenient (beside the entrance to the underground passage is a large NITORI store).

Recommended Shopping Facilities & Stores Around Higashi-Ikebukuro Station

New Shopping Updates for 2023 Around Higashi-Ikebukuro Station

A Comprehensive Range at Sylvanian Families Premium

(Image and information: PRTIMES)

(Image and information: PRTIMES)

Sylvanian Families is a beloved toddler toy line that has captured the hearts of children and parents worldwide. On July 21, 2023, the Sylvanian Families Premium store opened within Ikebukuro’s Sunshine City. Here, you can find nearly every Sylvanian Families product available in Japan, including items that are exclusively sold at affiliated stores as well as characters from overseas. The comprehensive selection at makes the store a true treasure trove and possibly the most complete Sylvanian Families shopping destination in Japan.

  • Sylvanian Families Forest House premium Ikebukuro Sunshine City Store

    シルバニアファミリー 森のお家premium 池袋サンシャインシティ店

    • Address
      2F alpa 2, Sunshine City, 3-1-2 Higashi-Ikebukuro, Toshima-ku, Tokyo 170-0013
    • Hours: 10:00 AM – 8:00 PM

      *Hours may change periodically

4. West Exit of Ikebukuro Station: Tobu Department Store and LUMINE – A Shopper’s Paradise

(Image: PIXTA)

(Image: PIXTA)

The West Exit of Ikebukuro Station connects directly to Tobu Department Store and LUMINE, two major shopping destinations. Tobu Department Store spans from the B2 to 15th floors, housing a plethora of shops ranging from international boutiques, cosmetics, fashion, and Japanese souvenirs to diverse dining options.

Nojima, the electronics retailer, is also located here, making Tobu Department Store a comprehensive shopping haven. LUMINE predominantly features trendy Japanese women’s fashion.

While this guide focuses on shopping, it’s worth noting that the popular cake shop “harbs” is located on the 1st floor of LUMINE – a delightful stop during your shopping spree.

In addition to these two department stores, you’ll find the underground shopping arcade Echika Ikebukuro, Don Quijote, BicCamera, and the famous Ikebukuro West Exit Park. So, whether you’re exploring or shopping, there’s plenty to enjoy in the area.

Tips & Reminders for Exploring Ikebukuro West Exit

  • The west side of Ikebukuro Station originally had exits labeled “West Exit,” “North Exit,” and “South Exit.” However, in March 2019, the latter two were renamed “West Exit (North)” and “West Exit (South).”

Recommended Shopping Facilities & Stores at Ikebukuro West Exit

Great Deals! Essential Discount Coupons for Smart Shopping in Ikebukuro (BicCamera, Don Quijote, Tobu Department Store)


Planning a shopping spree in Ikebukuro? Hold on just a moment! We’ve got something extra for you: exclusive discount coupons from LIVE JAPAN!

When you’re at BicCamera, the go-to spot for electronics shopping, simply show this coupon on your phone’s screen to the cashier. You’ll enjoy a fantastic deal of 10% off tax exemption plus an additional 7% to 3% discount (varies by product category).

*This offer is exclusively for foreign visitors entering Japan with a tourist visa.

BicCamera Discount Coupon

BicCamera Discount Coupon

Don Quijote

Even fan-favorite Don Quijote has discounts waiting for you! Just click on the image below to claim your coupon. When you’re at Don Quijote and ready to pay, show the coupon, and if your total purchase reaches 10,000 yen (tax excluded), you’ll enjoy a fantastic deal of 10% off tax exemption plus an extra 5% discount. It’s like getting a 5% discount on top of the tax exemption! It’s a super deal, so take advantage of it!

Don Quixote Discount Coupon

Tobu Department Store Ikebukuro

Here’s an extra treat – a discount coupon for Tobu Department Store Ikebukuro! Click the link below to claim your coupon. Once you have it, head directly to the Tourist Information Counter on the 2nd floor that day to exchange it for a 5% off coupon.

*Limited to one coupon per person.

*Valid for single purchases over 1,000 yen (tax excluded).

*Please refer to the webpage for additional terms and conditions.

Get Your Tickets for Ikebukuro Sightseeing in Advance!

Sunshine Aquarium (Image: Klook)

Sunshine Aquarium (Image: Klook)

In addition to endless shopping, Ikebukuro offers other attractions for your enjoyment! We’ve also gathered electronic ticket options for different Ikebukuro destinations. If you’re interested, we recommend purchasing in advance to secure your reservation and save the hassle of buying tickets on-site.

In summary of our Ikebukuro shopping guide: If you’re looking for clothing, bags, or Japanese-style goods, head straight to the department stores.

If you’re after Japanese food and souvenirs, you can explore the underground markets of Tobu Department Store or Seibu Department Store. For electronics, the East Exit area offers multiple discount stores for comparison shopping.

And if you’re craving snacks and groceries, Don Quijote has you covered. Combine these options with the discount coupons, and you’re in for a delightfully budget-friendly experience. Be sure to include Ikebukuro in your Tokyo itinerary!

* The information in this article is accurate as of July 2023 and may vary from the current situation.

*This information is from the time of this article’s publication.
*Prices and options mentioned are subject to change.
*Unless stated otherwise, all prices include tax.

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